As we move into the decade of 2020, Business travel has continued to grow at unprecedented rates. CorporateBed believes there are more and more opportunities for Hotels to attract the corporate travel shopper and drive more revenue.
Business travelers book more room nights and yield a higher profit than leisure travelers. They also tend to stay mid-week, where the Hotels have more rooms to sell. When Hotels sell more room nights to business travelers, their average daily rate goes up, which leads to higher revenue per available room, which drives higher profitability for the property.
CorporateBed works by sending business leads only to Global Chain Branded Hotels. These business leads are generated from both top corporations and SMEs (Small & Medium Enterprises) by our highly visited website and smartphone application. We also get an extra boost by our global team of Corporate Relationship Managers & Technology Experts. Leads are sent to a pre-defined list of Hotels competing in a particular area of the city. These business opportunities, if converted, can prove to be the most profitable yield for the hotel considering the high commissions & salaries that are paid to various entities like OTAs, booking engines, property sales teams and random marketing activities.
From a traveler's point of view, booking through a third party booking site makes no difference because they see the same rate on the hotel's site as they do on the OTA. However, there are several fringe benefits Business Travelers can gain from booking direct, but travelers will not know these benefits unless CorporateBed connects them to your hotel, on Private & Confidential basis. A few tips to increase direct bookings are:
The high commissions per booking paid by the hotel can be replaced by profits by sending quotations which the guest booking directly can trust as unbeatable. Your rates quoted are Private & Confidential as they are received only in the guests’ inbox.
Business Travelers find it a hassle to ask for Breakfast, Internet & Transfers to be included in the rate everytime they book. Standard inclusions of these factors result in higher percentage of loyal repeat corporate business to the Hotel.
Unlike Leisure Travelers, Business Travelers consume less electricity and water for a given room since they spend majority of day out on business meetings. Considering the less operational costs for a business traveler, an upgrade to a higher category benefits both the Hotel & the Business Traveler.
Business Travelers are very particular on flight routines and how the hotel understands their arrival and departure patterns. Priority given to Business Travelers on check-in and check-out goes a very long way on the corporate relationship of the Hotels.
As CorporateBed only works with Global Chain Branded Hotels, the Travelers always have the leverage of earning reward points for booking directly with the Hotel. An extra percentage of reward points for closing a deal through CorporateBed will ensure a smooth conversion.
A high occupancy of Business Travelers for any Hotel means a great forecast for Hotel Services such F&B outlets, Spa services and Hotel add-ons. An extra percentage of discount on these services will be highly appreciated by any Business Traveler as they are bound to spend on these during their business trips.
From just 299 USD/month, Hotels will be paying CorporateBed a tenth of the average Salesperson’s salary and in return get the business leads from a team Account Managers located globally with a group of Marketing technology experts.